Ash Otocki

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About

UI/UX, Front-End & Design

I'm Ash, and I love to create enjoyable and engaging user experiences. I am currently the UX Lead at Green River.

  • UI/UX: 7 years
  • Front-End Dev: 16 years
  • Graphic Design: 16 years
  • Marketing: 9 years
  • BA Anthropology (Cultural)
  • BA Interdisciplinary Social Sciences

When I'm not designing I'm an avid runner, reader, musician, and meditator. I love to learn. One day I hope to complete an ultra-marathon.

Resume

UI/UX designer, front-end developer and graphic designer with a passion for beautiful aesthetics and accesible experiences.


Download Resume

Professional Experience

UI/UX

2013 - Present

Create user stories and personas, gather requirements, competitive research, documentation, workflows, low-fi / high-fi prototypes, usage analytics and heatmap analysis.

  • Tools: XD, Figma, InVision, Zeplin, Origami, Marvel
  • Platforms: Web, Windows, iOS, Android
  • Formats: Mobile, Desktop, Kiosk, Digital Signage

Front-End Development

2004 - Present

Build and maintain websites, blogs, ecommerce sites, and landing pages for a variety of verticals and business sizes.

  • Languages: HTML5, SCSS/CSS, Javascript
  • CMS: Wordpress, Hubspot, Webflow
  • Analytics: Google, Hotjar, GTMetrix

You can't see me.

Graphic Design

2004 - Present

Design assets and materials for a broad range of products and clients.

  • Tools: Adobe Creative Suite (AI, PS, AE, PR, ID)
  • Focus: Brand & Identity, Asset Creation
  • Formats: Print, Web, Animation, Video

Marketing

2011 - 2019

Build and lead marketing team in terms of art and content direction. Design and analyze marketing campaigns. Provide executive teams with ROI and KPI data to help guide business strategies.

  • Tools: Asana, Unbounce, Salesforce
  • Focus: Brand Identity & Presence
  • Goals: Engagement, Retention, Revenue

Portfolio

Below are a some examples of the types of projects I have worked on. Click the links for more details. If you are interested in seeing more in-depth examples of my work please request access or login.

  • All
  • App
  • Web
  • Design

GRUBBRR

App

Lightning Payments

Web

Pintegra

App

Bedemco

Web

Paywana

App

Print

Design

TouchSuite

Design & Web

Gladiator Lacrosse

Design & Web

Breath-Deep

Design

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Project Management

Organization and focus makes magic happen. As a leader I ensure clear and direct communication with my teams from start to finish.

Understanding

I work with stakeholders and clients to understand their vision. Research, Analysis, Workflows, Roadmaps, Action Plans, Requirements

Planning

I create visualizations and experiences that guide the flow. Wireframing, Prototyping, Styleguides, Rapid Testing, Analytics

Implementation

I am hands on with my teams as they bring projecst to life. Sprint Planning, Task Delegation, Coaching, QA

Contact

Location:

South Florida

Call:

‪(561) 419-6796

Now that you know a bit about me, I'd love to know more about you.
Give me some details about you and your project or idea.

I am currently available for limited consultation and spec work.